Twitterversy
Posted by Jami on August 27, 2009
Twitter has proven to be an effective marketing tool and a potential damaging wildfire. Marketers are learning to keep better tabs on social media and use it in their favour instead of becoming the butt of it.
Heather Armstrong (www.dooce.com) complained about her brand new Maytag washer on twitter (http://twitter.com/dooce) recently and created a stir. Now I’m sure the marketing guy who runs the twitter page at Whirlpool had a small heart attack over the amount of conversation this started. It’s not good to have Dooce belittle your product. She has over 1 million followers on twitter alone and only recently slipped out of the top ten on Technorati.
By following her stream you can see that Whirlpool has tried weakly to calm the storm. But realistically, I’m pretty sure Seth Godin would teach us that this is a huge opportunity to turn it all around. Dooce is a relatively fair blogger, and if she were made happy, she would cry that just as far. Whirlpool should be falling all over themselves to send her a new washer yesterday. What’s worth more, saving the money on a whiny customer or showing over 1 million people at once that your company cares about it’s customers?
