In her report “Ten Common Mistakes Made in Nonprofit Direct Mail,” fundraising consultant Sandy Rees lists the following don’ts:
1. Failure to ask for a gift.
2. Using a dirty list.
3. Failing to personalize.
4. Bad timing.
5. Asking for the wrong amount.
6. Ignoring automation benefits.
7. Asking for generic help.
8. Poor quality letter.
9. Paying too much for postage.
10. Failure to measure.
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