The W2P Controversy

Our humble opinion is featured in the Feb 08 issue of Printing Impressions.  We weigh in on the discussion of adopting web-to-print.

IN THIS political season, it’s all about watching the front-runners. Front-runners have the buzz. They get the attention. They have the sense of inevitability. In the world of commercial printing applications, it could be argued that the role of front-runner has been taken by Web-to-print (W2P). Move over 1:1 printing—since personalization has become sufficiently entrenched, the excitement mantle has now transferred to the W2P up-and-comer.

The part with us is here.

Valentine Be Mine

Here’s a cute project from Kodak,  personalization the old fashioned way:

 Custom Candy Bar Wrappers