Printable Solar Cells

From Cosmos Magazine:

SYDNEY: Solar panels could soon be printed in the same way as bank notes, thanks to world-leading innovation by Australian scientists.

Researchers from the Victorian Organic Solar Cell Consortium, which includes scientists from government research agency the CSIRO, the University of Melbourne and Monash University, have developed a new technique that could open up the door for cheap, mass-produced solar cells.

“These solar cells are cutting edge technology and offer advantages over traditional solar technology,” Peter Batchelor, Victorian Minister for Energy and Resources, said at the launch. “The production of these film-like solar cells will be literally as easy as printing money.”

Results for Will Print For Food

The Daniels Group, (Daniels Graphics and Daniels Communications) collected nearly 1700 lbs. of food for MANNA FoodBank with their “Will Print For Food Campaign” (The equivalent of 1392 meals (or a Kodiak Bear)).

With the help of their vendors and customers, The Daniels Group hoped to do something positive in this time of economic uncertainty.  During the month of May the company donated 10 cans of food for every print order received. In addition, employees of the company participated by donating food to the cause.

“We appreciate the help we received from our vendors, customers and friends in our effort to help those in need.”, said Tim Bryant, VP of Sales and Marketing, “This campaign fit in with our mission of supporting our community. We encourage other companies in Asheville to consider helping MANNA in a time when donations are down and the need is rising.”

The Vendor/Client Relationship

Reduced Advertising During Recession Negatively Impacts Consumer Perception

From Print in the Mix:

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

The Ad-ology Research study, “Advertising’s Impact in a Soft Economy,” analyzes consumer perception about businesses that continue to advertise, and those that do not, in the current economy.

The study finds advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.

Other key findings:

• TV, newspaper, direct mail, and Internet are the top four media from which consumers saw/heard an ad within the last 30 days that led them to take action
• 40% of consumers use coupons more now than a year ago
  Most consumers are as willing or more willing to pay more for ‘healthy’ or ‘organic’ products than they were a year ago
• A ‘deeply discounted price’ was the number-one factor that would make consumers more likely to purchase a big-ticket item (+$1,000)
• Store Web sites ranked second only to search engines as the way consumers research products and shop online.

Will Print For Food is underway!

Our good friends at Henco Repographics tricked out their barrel!

Your Business Card Is Crap

Will Print For Food

Contact: Jami Daniels
Tel.: (828) 277-8250 x 112
Email: jami@danielsgraphics.com

ASHEVILLE, NC- April, 2009 Daniels Graphics and Daniels Communications are working together to reach out and do something positive in this economic time of uncertainty. During the month of May the company announced they are kicking off their “Will Print for Food” Campaign.

With the help of its employees, vendors, and customers the company will do a campaign and food drive with Manna Food Bank. For every print job entered in the month of May, the company will contribute 10 cans or packages of food to Manna.

In addition, employees will collect cans of food during the month and, as an added incentive, for every 5 cans that an employee brings in during the month, they will be entered into a drawing for a paid day off, and $50.00 to spend. The second prize winner will receive a gift card for a dinner out at a local restaurant.

“Times are tough right now for many in our community”, said Jim Daniels, President & CEO, “we want to do what we can to help.” The company will accept donations from the community for this drive. Cans or dry goods my be delivered to 131 Sweeten Creek Rd. during regular business hours – 8 – 5 PM, Monday through Friday.

Please help us help the less fortunate by chipping in and donating food.

About MANNA FoodBank mMANNA FoodBank’s mission is to involve, educate, and unite people in the work of ending hunger in Western North Carolina. Manna supplies 13,000 meals in WNC each day.

For more information, call 800.627.1786 or visit www.groupdaniels.com
For a list of most needed foods download this pdf http://mannafoodbank.org/files/mostneeded-
items.pdf

Green Resource Page

We’ve updated our green resources page and added our new brochure. Feel free to download it.

http://www.danielsgraphics.com/green

Cutting Spending Hurts Brands Long Term

Companies and brands that went with the flow of the boom-bust cycle by cutting ad spending — as data suggest household and personal-care players did last year — tended to lose more share to private labels both immediately and longer term.

Companies whose ad spending didn’t vary according to economic cycles — based on an analysis of Ad Age data on global ad spending — also tended to increase their stock prices an average of 1.3 percentage points annually ahead of others from 1986 to 2006, said Mr. Steenkamp, who analyzed global results of 26 marketers across multiple industries.

See full article at AdAge

Couch 2 Print?

From Joystiq.com: Nintendo of Japan has just introduced a new Wii channel that offers the best reason yet for the Wii to have any sort of photo functionality built-in: the Digicam Print Channel. In short, through a collaboration with Fujifilm, Japanese Wii users can order up prints of their digital photos – accessed via the console’s SD slot, of course – along with special photo books for ¥1,575 ($14.71), super deluxe Mario-flavored photo books for ¥2,480 ($23.16), or meishi (think Japanese business cards) sporting the user’s very own Mii, available at ¥500 per 30 cards.

(At Joystiq you can watch a video of how it works)